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Objective

It is extremely difficult for a brand to stand over 50 years and still remain its fame around Hong Kong. It is adorable for these

Time-honored brands experienced and stood firm against wars

and time throughout half of a century. As Chinese people say:

“It is easy to open a shop but hard to keep it opened.”(創業難,守業更難).

Keeping is harder than winning.

With that being said, it is very rare to witness a time-honored

brands existing more than a century. The objective of choosing

time-honored brands as our project topic is to attract more

tourists to consume in those brands and raise their profits in

order to keep them survived.

© 2014 by Mascot Lee Yau Wei.

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