Hong Kong time-honored brand
Innovative ideas of using information technology
To promote the Hong Kong's time-honored brand successfully, taking innovative ideas of Information Technology is needed to enhance tourist's experience.
Nowadays, we can see that smart phones are becoming more and more popular in the world. No matter what we are doing, even if we’re just walking on the streets or travelling on public transports, we can find a lot of people lowering their heads down and using their smart phones. Gradually, we rely on the smartphones and this becomes an enormous part of our life. It shows that smart phones are just like magic that it can attract everyone.
There are different types of smartphones. They run on different office systems (OS). People usually use mainstream office system like Apple’s IOS, Android and Microsoft’s Windows Mobile and BlackBerry OS. Through these office systems, people can use various applications (apps) on their smart phones. These applications are not only entertaining; but they’re also convenient and useful. They provide us with a lot of benefits. After installing the applications, smart phones can be used as a game console, camera, media player and even mini notebook. It is really tempting for most people. They just need to carry their small-sized phones which contain most or even more functions than the electronic products. Therefore, we use Quick Response Codes( QR code), virtual reality, Holographic display, Facebook page, 3D printing and mobile apps to enhance tourists’ experience.
 QR codeQuick Response Codes (QR code) is a type of two-dimensional barcode. It could be read and translated by applications(apps)in smartphone,QR code would be translated to a website which consists of multimedia elements such as video,audio and image that could illustrate information in a more understandable manner. |  Virtual realityVirtual Reality (VR) is a technolgy of three-dimensional of space to simulate a virtual world. The user can feel the senses of sight, hearing, and touch from the simulation of Virtual Reality. |  Holographic displayHolographic display is a type of display technology that has the ability to provide all four eye mechanisms.It provides a virtual 3D preview of a structure from every angle creating an image made up of many complicated particles. |
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 Facebook pageFacebook page may provide channel to promote time-honored brand in hong Kong, and update the latest information of time-honored brand such as Lan Fong Yuen, Lee Kung Man. |  Mobile appsMobile application(Apps) is a software rund on the smartphones and others mobile devices. It usually can download from online application stores. Mostly the system uses an impressive graphical interface. The users can easily open the moblie application and the interfaces are usually better than the interfaces of Internet Explorer using on the moblie phone. |  3D printing3D printing is a type of Rapid prototyping(RP) . It is base on a model of digital file to produce a 3D model. Using the plastic or powder metallurgy to structure a object. As the 3D printers become popular nowadays ,even some citizens can afford a 3D printer , which the cheaper one cost under HK$4000. |